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This was tomorrow
  • This was tomorrow

    SKU: TWTSP001

    Inspired by the seminal 1956 exhibition 'This is Tomorrow' at the Whitechapel Gallery, this publication aims to explore the evolution of urban housing and architecture. The exhibition, curated by notable figures such as Alison and Peter Smithson, photographer Nigel Henderson, and sculptor Eduardo Paolozzi, with a layout by Erno Goldfinger and a catalogue cover designed by Edward Wright, encapsulated a forward-thinking vision of modernism and urban living. The design for Keeling House, an early example of this vision, was already taking shape in 1956.


    This collection seeks to offer a fresh lens on the ongoing dialogue between historical architectural innovation and contemporary challenges, underscoring the enduring relevance of visionary design in addressing today's urban needs.

    In homage to the legacy of Le Corbusier, born in La Chaux-de-Fonds, Switzerland, in 1887, this publication employs Helvetica for its typeface. The front cover uses an ultra-compressed version of the font, echoing Edward Wright's minimalist design for the Whitechapel Gallery's 1956 'This is Tomorrow' catalogue.

    The book is printed by Sarsen Press, an independent printing company, operating from 22 Hyde Street, Winchester. It has been providing a traditional, supportive and bespoke service since 1979.


    About the Contributors


    Photography -  Enrico Policardo
    Born in Gorizia, northeastern Italy, Enrico Policardo's journey in photography began with studies in Udine and at the University of the Arts London (UAL). Now based in London.


    Architectural Historian and Conservationist - Judith Martin
    Judith Martin, who studied at University College London (UCL) and Oxford Brookes, brings her expertise in 19th-century industrial architecture to this project. Her interest in modernist housing is sparked by pressing issues of housing need and the climate crisis.



    28 pages, 20x20 cm
    Printed by Sarsen Press, Winchester in 2024

    ISBN: 978-1-916722-14-9



    Limited numbered copies available. 
    UK and Ireland delivery is a flat rate if £3.50.

    International deliveries please enquire before buying.


      VAT Included
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