top of page

FARFETCH X
BROWNS
FASHION

When I started with Browns, I put together a presentation to explain my ideas and what I planned to focus on when we got into the studio with the photographers. While everyone in the creative team in London liked and share largely the references I suggested, the real challenge was turning those ideas into a practical plan and making sure the team understood them and could embed them in their own creative practice.

Basically, I needed to figure out how to break down the project into smaller tasks, set goals, decide who does what, and when. And we needed a way to talk about all this stuff easily.

So, I had to come up with a plan that made sense to everyone and set up ways for us to talk and work together smoothly. It wasn't just about having cool ideas; it was about making sure we could actually do them. That meant getting everyone on the same page and working towards the same goal, which isn't always easy, but it's essential for getting things done.

Team synergy

My approach has always been about forming a creative connection with the people I work alongside. It's important to me that we build up a shared set of ideas we can use whenever we need them.
 

This not only helps us feel like we're all in it together but also makes sure we're all thinking along the same lines creatively and moving forward together.

By really getting to know each other, we can spot any gaps, whether they're in technical skills or personal style, and help each other out to fill them.
 

It's about making an environment where working together comes naturally, where we can use each other's strengths and knowledge to get the best results possible. This way of working not only makes our work better but also brings us closer together as a team.

Creative Meetings